{"title":"Build Volume","description":"\u003cp\u003eProducts designed to help hair look fuller, thicker and easier to control without heavy, overdone styling.\u003c\/p\u003e","products":[{"product_id":"hair-powder","title":"FOLYX Dust Storm Powder - 20g","description":"\n  \u003cp\u003e\u003cstrong\u003eThinning or flat hair? Make it look fuller in seconds.\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cp\u003eDust Storm is a super-fine, fragrance-free styling powder created for immediate root lift, soft-matte texture and flexible control. It helps fine or lower-density areas look fuller without greasy shine, rigid hold or a heavy coated finish.\u003c\/p\u003e\n  \u003cp\u003eGlycerin supports softness and flexibility, while lightweight silica and styling polymers create grip, absorb excess oil and help your style hold its shape. Apply sparingly to completely dry roots, massage with your fingertips and build only where extra lift is needed.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e fine or thinning hair, flat crowns, frontal lift, short-to-medium styles and anyone who wants an invisible fuller-looking finish.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Dust Storm is a cosmetic styling product. It does not regrow hair or treat hair loss.\u003c\/p\u003e\n","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257116680458,"sku":null,"price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/AAB534A2-E107-4AD9-B4B7-57838F4442F3_c713a390-5e0d-406f-a17a-b02e1a0d9075.jpg?v=1784542153"},{"product_id":"styling-clay","title":"FOLYX Matt Clay - 100ml","description":"\u003cp\u003e\u003cstrong\u003eMatte control without making hair look heavy.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFOLYX Matt Clay gives controlled shape, natural texture and a clean matte finish for men who want their style to look deliberate, not overloaded. It is especially useful when hair needs structure through the front and sides without collapsing or looking greasy.\u003c\/p\u003e \u003cp\u003eUse it when you want a more defined style with flexible hold, while keeping the finish understated and premium.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e controlled matte styles, textured definition, shorter cuts and finishing after Sea Salt Spray or Root Boost Powder.\u003c\/p\u003e","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257117794570,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/512ED248-1296-415E-8E24-FAF9E43AC7CE_6e79eed4-1f1e-407b-bdf2-3d2a8dc17e6b.jpg?v=1784542178"},{"product_id":"thickening-creme","title":"FOLYX Thickening Creme - 100ml","description":"\u003cp\u003e\u003cstrong\u003eA thicker-looking base before you style.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFOLYX Thickening Creme is made for men who want hair to feel more manageable and look more substantial before finishing with powder, clay or spray. It helps create a smoother, more controlled styling base without making the routine complicated.\u003c\/p\u003e \u003cp\u003eUse it when your hair feels soft, flyaway or harder to shape. It sits between wash care and styling, helping the final look appear cleaner and more refined.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e thicker-looking shape, smoother control, pre-styling preparation and a more polished daily finish.\u003c\/p\u003e","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257119203594,"sku":null,"price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/ECA7357B-359A-4BB2-9240-D0DD0BB657BF_dcc45eaf-afe1-44ef-8765-8a3a45003429.jpg?v=1784542187"},{"product_id":"sea-salt-spray","title":"FOLYX Sea Salt Spray - 250ml","description":"\u003cp\u003e\u003cstrong\u003eTexture, grip and natural volume before styling.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eSea Salt Spray is the pre-styling step for men who want hair to look thicker, more textured and easier to shape. It adds grip and movement without the stiff, wet or crunchy finish that can expose thinner areas.\u003c\/p\u003e \u003cp\u003eUse it before blow drying for volume, or on dry hair for quick texture. It is one of the easiest ways to make fine or thinning hair look more controlled in minutes.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e natural volume, textured styling, grip before clay or powder and a fuller-looking everyday finish.\u003c\/p\u003e","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257119334666,"sku":null,"price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/27CDEEA6-EE94-470F-B15F-EA7F85A4742F_b9fae404-22ce-41bc-9a5c-771cbc8353a3.jpg?v=1784542195"},{"product_id":"styling-bundle","title":"The Volume Styling Duo","description":"\u003cp\u003eA focused two-step volume routine for thinning hair: Sea Salt Spray to build texture before styling, then Dust Storm Powder for root lift and a fuller-looking finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRetail value:\u003c\/strong\u003e £55.98. \u003cstrong\u003eBundle price:\u003c\/strong\u003e £49.99.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Sea Salt Spray 250ml and Dust Storm Powder 20g.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSubscribe and save:\u003c\/strong\u003e Monthly or every 3 months from £42.49.\u003c\/p\u003e","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257123234058,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/bundle-volume-styling-duo_c1019151-5a9e-422f-93d3-daad6bc1cce8.jpg?v=1786695593"},{"product_id":"dust-styling-root-boost-powder","title":"FOLYX Root Boost Powder - 20g","description":"\u003cp\u003e\u003cstrong\u003eRoot-focused volume for a fuller-looking finish.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eRoot Boost Powder is designed for men who want targeted lift where hair starts to sit flat. It adds grip and texture at the root, helping styles look more controlled without dragging the hair down.\u003c\/p\u003e \u003cp\u003eIt is a simple, high-impact styling step for men dealing with reduced density, a changing hairline or hair that no longer holds shape like it used to.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e root lift, matte volume, lightweight hold and making thinner areas easier to style.\u003c\/p\u003e","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257161539850,"sku":null,"price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/C2D83561-9E88-4A49-865A-81A816F02451_95aa0f59-38d4-4e5c-b283-25a18051e9e3.jpg?v=1784542162"},{"product_id":"dust-matt-texture-rework","title":"FOLYX Dust Matt Texture Rework - 20g","description":"\u003cp\u003eA matte texture powder for reworkable control and fuller-looking styling support.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 20g.\u003c\/p\u003e","brand":"FOLYX","offers":[{"title":"Default Title","offer_id":53257161998602,"sku":null,"price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2755\/9690\/files\/FA842AD7-9929-455B-8499-9DEBF66F2B46_e750d889-fe06-4a9e-ba63-15380f2180e7.jpg?v=1784542170"}],"url":"https:\/\/folyx.co.uk\/collections\/build-volume.oembed","provider":"Folyx","version":"1.0","type":"link"}